Griffin's Guardians is a participating member of the ATMs for Good program!
Our ATMs for Good ATM is now onsite at the Cicero Twin Ice Rinks, check out the pictures!!
Griffin's Guardians is a participating in the ATMs for Good® program launched by Syracuse ATM.
What this means is that if we get "sponsored", meaning we get an ATM placed in a location that chooses to work with us as a non-profit, Griffin's Guardians automatically receives a portion of each and every surcharge as a donation!! On top of that we also will gain exposure either through advertising on the screen of the ATM or by getting a custom wrap sporting the Griffin's Guardians logo and message.
How you can help: Network, network, network. Are you tight with the owners of any locations that need an ATM? Do you know anyone that is passionate about this cause and could use a new or replace their current ATM? Keep your eyes peeled and keep this in the back of your mind. The more ATMs we have supporting Griffin's Guardians the more good we can do.
How it works:
ATMs for Good® is a program in which Syracuse ATM will work with local non-profit agencies to place branded ATMs in local businesses with a portion of the surcharge being donated to the non-profit. The ATMs will be wrapped showcasing either the non-profit or the ATMs for Good® program and custom screens will be designed to inform the ATM users of the sponsored non-profit’s mission. Every time a surcharge transaction takes place a portion of that surcharge will automatically be deposited into the non-profits account.
Why ATMs for Good®:
ATMs for Good® allows a non-profit to gain immediate relevance. An individual that gives to a cause is compelled to become invested and involved in that cause. ATMs for Good® allows non-profits the ability to take up mind-space within an individual that may not have even been aware that the non-profit existed. A “we” mentality is created. The program removes the barrier of “us” (the ATM user) and “them” (the non-profit), by automatically contributing the non-profit, each user is now a “we” with the non-profit. This will trickle down into more than just monetary donations, but donations of time, materials and manpower as well.
ATMs for Good is an opportunity to have unique targeted advertising. The ATM wrap can be thought of as a billboard that collects donations. Every patron in the location in which that ATMs for Good® ATM is placed will see the ATM and the message it conveys. This program is not only targeting the ATM users, but all the traffic that travels in and out of a particular location. Having an ATM branded with the non-profits message allows the non-profit to spread awareness and incite involvement.
A unique aspect of ATMs for Good® are that donations are not optional. The user does not choose whether or not to donate, it is a predetermined conclusion. This is a fee users would pay regardless, but now they can feel better about it, knowing that a worthwhile organization is the beneficiary and not some greedy corporate entity. The non-profit will make money on this on a per transaction basis – it is not based on the whim of the users as the use the terminal. This means guaranteed revenue to the non-profit from a source otherwise untapped. It is similar to crowd-sourcing for a non-profit, a small donation from a lot of individuals can add up to a lot. Add to that the personal connections being made and this program is a win-win for non-profits.